New Approaches

When asked how they differ from earlier generations, their responses clustered around three broad themes: a hunger for engagement, new ways of learning, and the importance of now. Participants quickly to credited earlier generations with imparting a value system to them about the why of philanthropy, but felt an imperative to experiment with the how. “With my grandparents’ or even my parents’ generation there is a very hands-off approach to funding, like we write checks or we give money but we are separate from the work that is happening. I want to very much be in a relationship to the work that is happening. I don’t want to be standing on the sidelines.”

Takeaways are critical, bite-sized resources either excerpted from our guides or written by GrantCraft using the guide's research data or themes post-publication. Attribution is given if the takeaway is a quotation.

This takeaway was derived from Next Gen Donors.